Dudley, Merry Hill Shopping Centre
Asset management of the shopping centre and retail parks.
Sovereign Centros are working with the investors to implement a long term sustainable business plan strategy.
- 1.67m of lettable space across the shopping centre and retail parks
- 217 stores anchored by Primark, Marks & Spencer, Asda and Next
- 8,000 car parking spaces and 15 million visitors annually
Business Plan & Achievements
Appointed on behalf of the investors to replace the former asset manager to prepare and implement a new business plan for the shopping centre and retail parks.
The focus of the plan is a proactive leasing campaign upsizing of existing successful traders and reconfiguring/repositioning of certain key areas of the Centre with a particular emphasis on the promotion and delivery of a major new food and beverage and leisure ingredient.
A new marketing strategy and re-branding process for the asset is due to commence during Q1 2022.