Dudley, Merry Hill Shopping Centre

Asset management of the shopping centre and retail parks. Sovereign Centros are working with the investors to implement a long term sustainable business plan strategy.
  • 1.67m of lettable space across the shopping centre and retail parks
  • 217 stores anchored by Primark, Marks & Spencer, Asda and Next
  • 8,000 car parking spaces and 15 million visitors annually

Business Plan & Achievements

Appointed on behalf of the investors to replace the former asset manager to prepare and implement a new business plan for the shopping centre and retail parks.

The focus of the plan is a proactive leasing campaign upsizing of existing successful traders and reconfiguring/repositioning of certain key areas of the Centre with a particular emphasis on the promotion and delivery of a major new food and beverage and leisure ingredient.

A new marketing strategy and re-branding process for the asset is due to commence during Q1 2022.