Luton, The Mall
Asset management of a prime town centre shopping mall. Sovereign Centros are working with Frasers Group to implement a new business plan, focused on strengthening the tenant mix.
- Prime retail pitch within a successful and busy commuter and university town, subject to ongoing major regeneration
- Covered shopping centre which dominates its catchment with 900,000 sq ft of fashion and convenience retail
- Recent upsizes from Primark and River Island demonstrating strong catchment spend
- Centre to be re-anchored by major Sports Direct store
Business Plan & Achievements
Appointed as Asset Managers on behalf of Frasers Group when the centre was purchased in March 2023.
Sovereign Centros will implement a new business plan for the shopping centre.
The focus of the plan is a proactive leasing campaign, reoccupying the former department store space, upsizing of existing successful traders and repurposing certain key areas of the centre, introducing a new mix of uses.
A rebranding process is being implemented.